What Is NAD+?

And Why Is Everyone So Obsessed With It?

By Forza Digital

In the endless word salad of wellness acronyms, NAD is one that has everyone’s attention right now. Short for nicotinamide adenine dinucleotide, it is a coenzyme that exists in every single cell of your body. Its job? To turn the food you eat into the energy your cells need to function, repair, and keep you alive. In other words, if your body were a luxury high-rise, NAD would be the building’s entire power grid.

Here’s the catch: NAD declines with age. Less NAD means slower recovery, foggier focus, and that creeping sense that your body is not quite keeping up. Which is why you are suddenly seeing it everywhere. Luxury wellness spas now offer NAD drips alongside vitamin cocktails, with interiors designed to feel more like five-star hotels than doctor’s offices. Think cashmere throws, dim lighting, and a time to relax.

Celebrities like Hailey Bieber and Kendall Jenner helped turn the NAD IV into a wellness essential, marketed as the chicest way to “get ahead” of aging in your 20s. It is preventative medicine rebranded as self-care, neatly slotted between your pilates reformer class and your workday.

From there, it filtered into supplements, patches, and at-home injection kits, promising the same benefits without the side effects. Biohackers crowned NAD as the ultimate longevity flex, but the science is still catching up to the hype. Researchers are cautious to call it the fountain of youth, but they agree NAD plays a critical role in how well we age.

So should you buy into it? Probably. It will not make you immortal, but it might make you feel sharper, recover faster, and keep that glow a little longer. And really, isn’t that the point?

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